The Ides of March usually occurs around the middle of the month, It was an occasion to celebrate the Feast Of Anna Perenna, a Goddess of the new year. It was a day celebrated among the common people with picnics, music and time with families. It was a festival with the theme of out with old in with the new. Conversations would revolve around what they were going to get rid of and create space for the new. Houses would be cleaned, old clothes given away, etc. (Wikipedia)